ROI in Marketing….Maybe?
Return on investment (ROI) is simply measuring how efficient an investment was. For example, lets say you invested a $100 into some sort of product. After a period of time that product is now worth
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If You Want to Win, You Have to Show up
Marketing always has a sense of quality over quantity. This concept is especially true when it comes time to determine what individuals we want to communicate with. This leads to marketers spending a lot of
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Ok Data Matters, But Do I Have Any?
By now, you probably have a decent understanding of why data is important for marketing. After all, you are hearing buzzwords everywhere such as analytics, metrics, and optimization. You have probably also heard that if
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Why Data Matters
Can you prove that marketing is essential to your Credit Union? Many argue that marketing creates new relationships, upholds existing ones, and develops this “branding” thing everyone is talking about. Although many claim to know
Continue reading »Welcome to The Data Flashlight
Thank you for taking the time to view The Data Flashlight. I hope that you find value in the blog, and build a sense of achievement as you apply some concepts to your own data
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